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What Graphic Design is all about.
Idea
“Ideas can be the seeds of innovation.” Unknown Author
“It’s not about having great ideas. It’s about making great ideas happen.” Unknown Author
“The best way to have a good idea is to have lots of ideas.” Linus Pauling
Graphic Design
“Design is not just what it looks like and feels like. Design is how it works.” Steve Jobs
“Good design is obvious, great design is transparent” Unknown Author
“Design is the silent ambassador of your Brand.” Paul Rand
Marketing
“A good advertisement is one which sells the product without drawing attention to itself.” David Ogilvy
“Branding is what people say to each other about your product.” Unknown Author
“Don’t deliver a product. Deliver an experience.” “People do not know what they want until you show them.” Steve Jobs
Advertising
“It’s not what you say, it’s what people hear” Dr.Frank Luntz
“Human behavior flows from three sources: Desire, Emotion and Knowledge.” Plato
“People don’t share facts, they share emotions.” Oxford Unity Research